On July 20, 2024, Hitachi Day 2024 was held at a match played by Kashiwa Reysol, who are sponsored by Hitachi.
MYAKU-MYAKU, the official character of Expo 2025 Osaka, Kansai, Japan, also visited the game and took photos with visitors and Kashiwa Reysol's character, Rey-kun, and promoted the Expo during kick-ins and half-time.
The Hitachi Group will continue to promote Expo 2025 Osaka, Kansai, Japan through various events.